Wednesday, April 30, 2014

AFTER THE BOOK DEAL, Guest Post by Jonathan Auxier

I am so thrilled to be apart of  the AFTER THE BOOK DEAL tour. I'm excited to have author Jonathan Auxier on Mundie Kids! 
Jonathan is the author of Peter Nimble & His Fantastic Eyes, and his newest release, The Night Gardener (which I'll featuring on MKs shortly). 

AFTER THE BOOK DEAL – Guest Post by Jonathan Auxier

The Internet is full of great advice about how to sell a book, but what about after the sale? When my first book came out, I found it was surprisingly hard to find answers to some basic questions. Like most authors, I learned most of the answers through trial and error. And so in anticipation of the launch of my new novel, The Night Gardener, I’ve decided to write down everything I learned so I don’t make the same mistakes twice!

AFTER THE BOOK DEAL is a month-long blog series detailing the twenty things I wish someone had told me before entering the exciting world of children’s publishing. Each weekday from now until MAY 20, I will be posting an article on a different blog. Follow along and please spread the word!


Day Eight: Being Heard in the Crowd
Yesterday we talked about how to plan a successful book launch, today we’ll be looking at some other book events—namely conferences festivals.

These are effectively trade shows for people in the book industry—they are less about selling books than building buzz and awareness. Some major examples are BEA, ALA, and AWP. These events put you in direct contact with the gatekeepers of publishing: reviewers, librarians, and teachers. The best thing about conferences is that there’s a lot less “selling” and a lot more fun conversation with like-minded people. Really, it’s a chance to meet members of your tribe face to face.

Debut authors very rarely present at conferences. In most cases, presenters are invited by the event organizers (and they can’t very well invite you if they don’t know who you are!). The more likely thing is that your publisher will send you out to sign some ARCs in their booth and then have dinner with key industry people. Again, your job is less to sell your book than sell yourself as an exciting new voice in the world of publishing. Even though people are having fun, there is some very real pressure: your publisher will be paying close attention to see how you interact with people in the industry. Your goal is to be charming, engaged, and above all professional. This is where it’s important to have already developed your author platform—you should by now be completely comfortable talking about your books and yourself as an author.

Book conferences are amazing and incredibly fun. Not every author gets sent to these sorts of events, but you should definitely lobby for your publisher to bring you out. Those interested in conferences may also want to check out my post Five Things I Learned At ALA.

Book Festivals
While conferences are about connecting with industry people, book festivals are about connecting with actual readers. This is probably the most important thing to remember: festivals are mainly concerned with making sure the readers have fun ... no one really cares if the author enjoys herself. With few exceptions, book festivals are incredibly noisy, crowded, and a little chaotic. It can be hard to do a Q&A when a band is playing loud music across the way. Authors do connect with readers and sell books—but rarely enough to cover travel and hotel.

So what’s the value in attending book festivals? Festivals provide a chance for authors to connect with local bookstores (who organize the various panels and handle sales for signings). Really, your biggest goal should be to make sure that the bookseller likes you and wants to invite you back to do an event in-store at some future date. Having a relationship with independent booksellers is invaluable, and festivals are an essential part of that equation.

The other perk of book festivals is that (aside from your actual panel and signing) there is a lot less pressure to be “on” ... which means you can goof off with other writers! Some of my closest writing friendships have started at book festivals. My advice is to first and foremost approach book fairs as a chance to meet and connect with peers.

That’s it for AFTER THE BOOK DEAL! Tomorrow I’ll be talking at The Misbehavin’ Librarian talking about how to handle the dreaded no-show signing event. Swing by, and please-oh-please spread the word!

JONATHAN AUXIER writes strange stories for strange children. His new novel, The Night Gardener, hits bookstores this May—why not come to his book launch party? You can visit him online at where he blogs about children's books old and new.

The Dyerville Tales by M.P. Kozlowsky; Blog Tour: Illustration Reveal & Giveaway

Hello & welcome to today's tour stop for Walden Pond Press's The Dyerville Tales. I'm so thrilled to be able to share with you an exclusive illustration from the book & give you a chance to enter to win a signed copy of M.P.'s newest release. First, here's a little bit about the book:

Released on 4/22, M.P. Kozlowsky's newest book is one middle grader readers are sure to love. Browse inside the book here and find out where you can purchase it here

Neil Gaiman's Coraline meets Anne Ursu's Breadcrumbs in M. P. Kozlowsky's The Dyerville Tales, a powerfully imaginative middle-grade novel that blurs the line between fantasy and reality, from the author of Juniper Berry.

Vince Elgin is an orphan, having lost his mother and father in a fire when he was young. With only a senile grandfather he barely knows to call family, Vince was interned in a group home, dreaming that his father, whose body was never found, might one day return for him. When a letter arrives telling Vince his grandfather has passed away, he is convinced that if his father is still alive, he'll find him at the funeral. He strikes out for the small town of Dyerville carrying only one thing with him: his grandfather's journal. The journal tells a fantastical story of witches and giants and magic, one that can't be true. But as Vince reads on, he finds that his very real adventure may have more in common with his grandfather's than he ever could have known.

Its unique voice and ability to combine creepiness with great story and character development make The Dyerville Tales a real standout middle-grade novel.

I'm excited to share with you an exclusive look inside M.P.'s The Dyerville Tales. *click the image to enlarge*

Artwork @2014 Todd Harris
About The Author

M.P. Kozlowsky was a high school English teacher before becoming a writer. He is the author of The Dyerville Tales and Juniper Berry, and lives in New York with his wife and two daughters.

The Giveaway
Enter to win a signed copy of The Dyerville Tales!

a Rafflecopter giveaway

Hero's Guide to Being a Blog Tour 

5/1 - The Book Rat
5/5 – Icey Books
5/8 - The Book Rat
5/16 - KidLit Frenzy
5/19 - Mundie Kids
5/23 - Novel Novice
5/26 - Mundie Kids
5/28 - Small Review
I would be most content if my children grew up to be the kind of people who think decorating consists mostly of building enough bookshelves. ~ Anna Quindlen

Good children's literature appeals not only to
the child in the adult, but to the adult in the child.
~ Anonymous ~